You all know the meaning of content writing in this digital era. We always tend to forget the meaning between content writing and content strategy. 

Content writing is the process of creating content that is distinctive, editing it, and publishing it. 

Whereas content strategy is the process of planning and executing the content for a website or a series of websites or episode writing.

While planning the content we need to do thorough research on the topic which involves a 70:30 ratio. Let me elaborate, if you are writing an article or on any topic, you first need to research the topic and note down the important points. Then comes the writing part which will be flawless if you know the topic well. So, before you start writing you must research the topic well in advance. 

While writing the content we should always keep in mind the following 5 steps. 

Step 1: The writing should be very simple. 

You must have a story to tell. Whether it’s about the funny thing someone said, the sad moment someone close to you passed away, or the crazy thing you did last weekend, a good story is able to draw people in and keep them entertained. But the important is how simply you can express it. How easily do people understand your story, here comes the use of simple sentences. If you use words like "sesquipedalian", then most of us will not understand. Instead, if we use the word "long" many of us will understand. So try to keep your sentences as simple as possible and to the point.

 

Step 2: Empathy 

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The feelings of a person should be well-understood when it comes to the topic for which the article will be written. The primary audience is the person it is intended for. The article should be written in such a way that the person would actually read it, and not simply skim it. 

 

Step 3: Creativity 

Now you can’t write which people will get bored off. You need to write something which will grab people’s attention and they will continue to read it. You need to write in a way creative and funny way. 

 

Step 4: Research skills 

This is a must-have to start writing anything. You must always write after researching the topic well and there are many topics which we are not aware of. So you need to write after thorough research and that should be flawless. As I mentioned earlier, research is a very must requirement when you are writing any topic.

 

Step 5: Passion for writing

You must need to have a passion for writing or else you will get stressed out after two or three weeks. You must love writing so you can enjoy your work. 

So when you put it all together and write for a business then content strategy comes in place.

Content strategy is about developing the content consumers need to see to gain awareness about what your brand stands for, what products to offer, and how to position your brand in the market.

While writing content for the business it is a must to understand the funnel. 

For the awareness stage, if the company is in you must focus on giving information about the products in a creative way so that the customers are keen to check the products and they should come back again to recheck them.